TAKE / PRODUCT DESIGN · WEB

Redesigning a digital ordering experience for restaurant owners.

Take is a B2B ordering platform that helps restaurant owners manage digital sales and customer orders through a web-based service.

I contributed as Product Designer, working across research, information architecture, UX/UI and prototyping to make the product’s value easier to understand and act on.

ROLE

Product Designer

RESPONSIBILITIES

UX/UI Design · User Research · Information Architecture · Prototyping

PLATFORM

Web

STATUS

The product has been launched and is functioning properly

01 / THE PROBLEM

The product worked, but its value was not immediately clear to potential customers.

Take’s main page was not clearly communicating what the product did, making it difficult for potential customers to understand its value in the first seconds of the experience.

02 / DISCOVERY

Understanding the business before redesigning the experience.

The project started with a kickoff meeting with stakeholders to understand the business goals, communication issues and user-acquisition challenges shaping the homepage. The work also included analyzing five competitors and testing the page’s content with potential customers.

03 / DESIGN DIRECTION

Turning a generic product page into a clearer B2B proposition.

The redesigned direction clarified what Take offers, who it serves and how restaurant owners could move forward. The comparison below preserves the original page and the resulting redesign.

LEGACY DESIGN

REDESIGN

04 / THE EXPERIENCE

A clearer page hierarchy made the service easier to understand and the next step easier to find.

The final direction strengthened product positioning, organized the message around restaurant owners’ needs, clarified calls to action and created a more consistent visual experience. The content structure moved from greeting, to value proposition, to differentiation, to a low-commitment trial.

05 / OUTCOME

10 new customers came directly through organic traffic after the new homepage launched.

NEXT PROJECT

G12 AGRO

Designing a centralized field operations platform for agricultural consulting teams.

VIEW CASE STUDY

LET’S WORK TOGETHER

Have a complex product problem to untangle?

I’m open to Product Design opportunities and selected projects worldwide.

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